The plans of the Strakas sausage factory for 2023 were revealed to FOODReporter by the head of corporate development, Giorgos Strakas.
It has not expanded into other meat or sausage categories due to its focus on quality. As Straka’s commercial plan is currently being developed, many of you may have seen the company’s trucks on the streets of Athens. The bulk of Straka’s sausages are distributed by the company’s fleet.
Strakas produces Pelion sausages, but is distributed in organized retail areas in Volos, Athens and Thessaloniki. The company’s products are already available in the supermarket chains Sklavenitis, AB Vassilopoulos and ANEDIK Kritikos, but new collaborations with more chains are expected in early 2023 and even with two Cash & Carry chains.
We decided to open a store for the new year, expanding the locations where our products can be found. We have also turned our attention to the Ho.Re.Ca. sector: We now sell in delicatessen stores, traditional product outlets and catering outlets. In the Ho.Re.Ca. segment, we emphasize the premium classic village sausage brand,” explains Giorgos Strakas to FOODReporter.
Development of a codebook and self-production of electricity for 30% of needs
“We have prepared many more surprises for 2023: New flavors and new sausage recipes are coming, as well as further development of a codebook based on the concept of a new ready-to-cook category that concerns freezing and the tasty “marriage” of sausage with dough. The products of this new category are all preservative-free”, adds Mr. Strakas.
Strakas is the oldest meat industry in Greece and has now relaunched its products in renewed packaging with “fresh” promotional ideas.
The company is extremely active on Instagram, as well as on other social media, and the difference is that the company produces this work in-house, with specialized employees.
